![]() However, social media is a different ball game. If the target audience is on your website using desktop devices, a standard 16:9 is still the best format for video explainers. Vertical videos are the new king of social media.īut before you flip things vertical, know your audience. ![]() Tip #7: Optimize for your target audience And then, fall in love with your brand and envision how your product will make life easier. The pioneer of persuasion, Elmer Wheeler, coined the phrase in the mid-1920s, “sell the sizzle, not the steak.” It’s tried and tested, and many still use this as part of their marketing strategy. They want to see how you can improve their life. The features are ultimately the solution.īut, for the customer, it’s the benefits that matter. You know how your product or service works. If you decide you do want a voiceover, try generating one using text-to-speech video maker like Synthesia.Īs a bonus, you can automatically generated closed captions for those viewers that mute videos. Tip #5: Don’t rely too heavily on voiceovers This allows for enough time for the user to understand and for additional graphical elements. Aim for a word count of about 150 words per minute.This case study shows that good explainer videos run for about 60 to 90 seconds.Make sure your explainer video gets started quickly to hook the viewer. The average attention span of a human is only 8 seconds.Could your goals be more effectively reached with two explainer videos instead of one? What research says on explainer video timing If you need more time, consider the goal of your video. All it needs to convey is that your company can be trusted to solve a customer’s problem.Įxplainer videos that are too long, detailed, or slow-paced will lose the viewer. The best explainer videos don’t explain how a company works, its history, or its ethos. ![]() Tip #4: Keep your explainer video under 2 minutes
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